How we make records
The words are written by people. The voices are synthetic. The artists are characters. Here is exactly what that means.
Every record Nity releases is made the same way, and we would rather you heard it from us than found it in a metadata field.
The words are written by people
Lyrics are drafted, argued over and rewritten by a person. That is the part we own outright, and it is the part that decides whether a song is any good. No model is asked to invent what a song is about.
The voices are synthetic
The performances are generated rather than recorded in a room, and they carry the provenance watermark that comes with that. When a distributor asks whether a release includes AI-generated music or vocals, we answer yes, because it does.
The artists are characters
Our acts are invented. They are not people with stage names, and none of them is modelled on a real performer. Each one is defined in writing before anything is made: a voice, a face, a way of standing, a set of things they would never do. The same definition produces the record and the press shot, which is why the person on the cover is the person in the photographs.
We do not imitate living artists. A voice is specified in the terms a singing teacher would use, never by naming somebody to sound like.
Why we say so
Three reasons, in the order they matter.
It is going to be visible anyway. The disclosure travels with the release through the distributor, and the provenance is in the audio. Being found out later is worse than saying it first.
It is the interesting part. Building something that takes a brief to a finished master is a more interesting thing to have done than pretending it happened in a studio.
And the alternative is a lie of omission, which is a poor way to open a relationship with somebody about to give you three minutes of their attention.
What we will not do
Clone a real person's voice. Pass a synthetic performance off as a human one. Mass-produce tracks to game a recommendation system. Release anything whose lyrics we did not write.
What we will not say
How any of it is done. The tools, the specifications and the process are ours, the same way a producer's chain and a mixing engineer's moves are theirs. What you are owed is an honest account of what a record is, which is above. The how is the work.