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What we released, what the brief was, and what we got wrong.

  • How to write a brand song about a product nobody can seeSeptember 14, 2026

    A case study: the brief, the drafts that failed, and the rules that produced a listenable song about invisible infrastructure. What it cost.

  • Custom AI music for brands: the good and the generatedSeptember 13, 2026

    Most AI music fails for one avoidable reason: nobody writes the words. What separates a commissioned song from a generated one, and what it costs.

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