· Company
Custom AI music for brands: the good and the generated
Most AI music fails for one avoidable reason: nobody writes the words. What separates a commissioned song from a generated one, and what it costs.
You can generate a song in about ninety seconds, for free, and it will sound like a song. That is why most AI music is worthless: the bar to produce something listenable is now so low that nothing on the other side of it is worth anyone's attention.
The part that did not get cheaper is knowing what the song should say.
Nity is a label built around that gap. Five artists, none of whom exist, all of whom sing words a person wrote. If you are deciding whether to commission a song or generate one yourself, the difference below is the whole decision.
What you actually get
We write songs and make the records. The lyrics are written by a person, argued over, and rewritten. The performances are generated. The artists are invented characters with specified voices and faces, not people with stage names.
Everything goes out disclosed. When a distributor asks whether a release contains AI-generated music or vocals, the answer is yes, because it does, and that answer travels with the record to every platform it reaches.
Why most of it is bad
Two things are true at once, and the second is the one that matters.
The first is that the tooling got good enough. A record that would have needed a studio, a session singer and three weeks now needs a week and a specification. That is a genuine change and it is worth building something on.
The second is that most of what gets made with it is bad in a specific and avoidable way: nobody writes the words. A model asked to invent what a song is about produces something that sounds like a song and means nothing, and you can hear the absence immediately even if you cannot name it. The words are the part that decides whether a song is any good, and they are the part we do not hand over.
What we will not do
Clone a real person's voice. Pass a synthetic performance off as a human one. Mass-produce tracks to game a recommendation system. Release anything whose lyrics we did not write.
None of those is a hard technical limit. They are all easy, which is why they are worth writing down.
Proof, not a portfolio
The first commission was for APort, a company whose product stops AI agents doing things nobody approved. Two records: one sung from inside the mistake, one that answers it. Neither mentions the product.
The first, "Not in the passport" by LOOPCHILD, is out on 25 September across 26 platforms, Spotify and Apple Music among them. That is the part worth checking: anyone can describe a process, and a release that cleared a distributor's review is the version of the claim that had to survive somebody else's checking.
How that one was made is the longer story, and it is the most useful thing on this site if you are deciding whether to commission something.
When to commission one
Companies with something to explain that a blog post keeps failing to explain. That is the brief we want, and the first one proved it: the product was invisible when it worked, which is exactly the problem a song can carry and an explainer cannot.
A track starts at eight thousand dollars and takes about a week. Twenty thousand once it runs as paid advertising or broadcast, which is the line a subscription library will not cross at any tier. Both include the copyright, assigned to you in writing, which is the actual thing being bought. The music page has the rest of it, including when commissioning a song is the wrong idea.
What else we do
Music is the division that ships today. Talent, events and a platform are planned or in build, and what we do says honestly which is which. A company that does one thing well and plans three is a more useful thing to be told about than one that lists four as though all four are running.
Start here
If you have a brief, send it to hello@nity.io. Include the constraint, the thing that cannot be said, or the deadline, because those are what make a song better rather than harder.
If you are still deciding, a custom song for a brand covers cost and timeline, AI-generated music for business covers licensing and disclosure, and both say plainly when commissioning is the wrong call.