A custom song for a brand
What a commissioned song costs, how long it takes, what you get, and when it is the wrong idea. Written by the people who make them.
A commissioned song is an original record written about your company, which you own the right to use wherever you want it. Not a stock track with your name read over it, and not a jingle.
This page is what we would tell you on a call.
When it works
When you have something to explain that keeps failing to explain itself. The best brief we have had was from a company whose product is invisible when it works. A song could carry the failure it prevents, which a blog post kept failing to do.
When the constraint is real. A brief that rules things out produces a better record than one that does not. The most useful line in our first commission was a prohibition: no numbers in a sung lyric.
When it will be heard more than once. A song earns its cost on repetition. A one-off email banner does not need one.
When it does not
When you want a jingle. A jingle is a slogan with a tune on it. We do not write those, and the people who do are better at them.
When nobody internally can say what the company is for. A song cannot resolve that. It will make the confusion louder and set it to music.
When you need it tomorrow. A week is the floor.
What it costs
Priced by what you are allowed to do with it, not by how long the track is.
| Digital and social, in perpetuity | from $8,000 |
| Cleared for paid advertising and broadcast | from $20,000 |
| A full sonic identity | from $60,000 |
| Released through one of our artists | priced per release |
A track takes about a week. A video adds a few days. A sonic identity takes eight to twelve weeks and cannot be rushed into less.
Why it is priced that way
You can generate a usable song for about eight dollars a month, and a marketplace will sell you a finished one for a few hundred. If audio were the only thing being bought, we would be the wrong choice and this page would be dishonest.
What those do not sell is the right to use the result without a problem appearing later. Subscription libraries carve out broadcast. Some generators prohibit television advertising outright, some end your licence for new projects when you stop paying, and at least one keeps the copyright in your song unless you are on its top tier. And under US copyright law, paying somebody to make something does not by itself transfer the copyright to you; without a written assignment the person who made it still owns it.
So the thing being sold here is a clean, written, permanent assignment, with a named human author for the words, and a warranty that the work was ours to give. That is the part that matters the first time a lawyer asks.
What you get
Original lyrics written to your brief. A finished master as WAV and MP3. Cover artwork. A performer chart, if you ever want it played live by a band. The copyright, assigned in writing, permanently.
How it is made
The words are written by a person. The performance is generated, and we disclose that on every release rather than leaving it to be discovered. How we make records is the full account.
Start
Send the brief and the constraint to hello@nity.io. A paragraph is enough. If it is not something we should make, we will say so rather than take the work.