A custom song for a brand
What a commissioned song costs, how long it takes, what you get, and when it is the wrong idea. Written by the people who make them.
AI-assisted records. The words are ours and a person edits every line; drafting is machine-assisted. The voices are synthetic, the artists are characters and no living performer is imitated. How we make records.
A commissioned song is an original record written about your company, which you own the right to use wherever you want it. Not a stock track with your name read over it, and not a jingle.
This page is what we would tell you on a call.
When it works
When you have something to explain that keeps failing to explain itself. The best brief we have had was from a company whose product is invisible when it works. A song could carry the failure it prevents, which a blog post kept failing to do.
When the constraint is real. A brief that rules things out produces a better record than one that does not. The most useful line in our first commission was a prohibition: no numbers in a sung lyric.
When it will be heard more than once. A song earns its cost on repetition. A one-off email banner does not need one.
When it does not
When you want a jingle. A jingle is a slogan with a tune on it. We do not write those, and the people who do are better at them.
When nobody internally can say what the company is for. A song cannot resolve that. It will make the confusion louder and set it to music.
When you need it tomorrow. A week is the floor.
What it costs
Priced by scope of use, the way media licensing has always been priced. Not by how long the track is.
| Owned channels: your site, socials, events | from $8,000 |
| Paid media: advertising, broadcast, cinema | from $20,000 |
| A full sonic identity | from $60,000 |
| Released through one of our artists | priced per release |
| Full buyout, copyright assigned | quoted separately |
Every tier is perpetual and exclusive against your competitors. The step from the first to the second is the same step an influencer deal makes when a brand wants to run the video as an ad: wider reach, more money, same work.
A track takes about a week. A video adds a few days. A sonic identity takes eight to twelve weeks and cannot be rushed into less.
Why it is priced that way
You can generate a usable song for about eight dollars a month, and a marketplace will sell you a finished one for a few hundred. If audio were the only thing being bought, we would be the wrong choice and this page would be dishonest.
What those do not sell is the right to use the result without a problem appearing later. Subscription libraries carve out broadcast. Some generators prohibit television advertising outright, some end your licence for new projects when you stop paying, and at least one keeps the copyright in your song unless you are on its top tier.
It works the way influencer content works. When a creator makes a video for a brand, the brand does not own it. It licenses it: for these channels, for this long, and the creator keeps the underlying work. Paid ads and broadcast cost more than organic. Buying the copyright outright is a separate, larger conversation, and most brands never have it because the licence already does what they need. Commissioned photography has worked this way for a century.
Music is the same, and we price it the same way. You get a perpetual, irrevocable, worldwide licence to use the record, plus a written undertaking that we will not licence the same recording to anyone else and will not work with your named competitors for the agreed term. We keep the catalogue, which is what lets an artist have a discography instead of a list of jobs.
The difference from an influencer deal is that ours does not expire and does not renew. You are not going to get an email in eighteen months asking for a renewal fee on a song you built a campaign around.
One thing we will say that most sellers in this market will not. Under US law, material generated by a machine has no copyright owner, however detailed the instructions behind it. What carries protection is the human writing that is audible in the record, and the way the whole thing is selected and arranged. So a promise of exclusivity over the music itself is one nobody in this market can keep, and we do not make it. The undertaking above is about our conduct, which we can.
What you get
Original lyrics written to your brief. A finished master as WAV and MP3. Cover artwork. A performer chart, if you ever want it played live by a band. A perpetual, irrevocable, worldwide licence to all of it, exclusive against your competitors on the terms above.
How it is made
A person writes the brief, the argument of the song and the constraint it has to survive. Drafting is machine-assisted. Every line is then edited by a person, and where your own language survives into the lyric, the person who wrote it is credited. The performance is generated, and we disclose that on every release rather than leaving it to be discovered. How we make records is the full account.
Start
Send the brief and the constraint to team@nity.io. A paragraph is enough. If it is not something we should make, we will say so rather than take the work.